Founder – Nadin Heinich

Nadin Heinich

Nadin Heinich – Founder plan A,
Initiator Architecture Matters 

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Nadin Heinich is a curator, author, entrepreneur, and founder of plan A. She is fascinated by cities in all their complexity, contradictions, and intensity. Born in 1980 in Leipzig and buoyed by the spirit of optimism after the fall of the Berlin Wall, she is particularly interested in Eastern Europe. Nadin studied architecture at the Technical University and University of the Arts in Berlin and the Royal Danish Academy of Fine Arts in Copenhagen. In 2002 she worked in Moscow for the architectural magazine Project Russia, which was dedicated to the dialogue between East and West. As part of the “Germany – Land of Ideas” initiative, she was honoured as one of the 100 Women of Tomorrow.

In 2016 she founded the Architecture Matters conference to foster more dialogue between the different sides that shape cities – without fear of conflict. She launched the magazine Fast Forward in 2020.

Nadin is a frequent contributor to trade journals and newspapers such as Bauwelt and Frankfurter Allgemeine Zeitung and, as a guest editor, has overseen entire thematic sections in magazines. From 2020 to 2022, she was responsible for communications for ingenhoven associates. Nadin advises architecture and real estate firms and moderates discussions on architecture and urban development, from networking events to Expo Real.

Photo: © Lorraine Hellwig

Keyvisuals Architecture Matters 2023 – Second City

© estate Sibylle Bergemann / OSTKREUZ. Courtesy Loock Galerie

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Photo: © estate Sibylle Bergemann / OSTKREUZ. Courtesy Loock Galerie

Keyvisuals Architecture Matters 2022 – Dense City

© Liam Young, Planet City, 2021

Download Keyvisuals Architecture Matters 2022 – Dense City

Photo: © Liam Young, Planet City, 2021

Keyvisuals Architecture Matters 2021 – The Next Generation

Keyvisuals Architecture Matters 2019 – Think Big!

Keyvisuals Architecture Matters 2018 – Money Talks!

Press Releases

Architecture Matters 2023 - Press Release

© Nachlass Sibylle Bergemann / OSTKREUZ. Courtesy Loock Galerie

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Photo: © estate Sibylle Bergemann / OSTKREUZ. Courtesy Loock Galerie

Architecture Matters 2022 - Press Release

© Liam Young, Planet City, 2021

Download Architecture Matters 2022 – press release

Photo: © Liam Young, Planet City, 2021

Architecture Matters 2021 - Press Release

© Jan Grarup /

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Photo: © Jan Grarup /

Architecture Matters 2019 - Press Release

© Heinrich Völkel, Ostkreuz

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Photo: © Heinrich Völkel, Ostkreuz

Architecture Matters 2018 - Press Release

Press Images

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Press Reports

Bauen im Wandel. By Jürgen Moises, SZ, 5.5.2024.

Krise vs. Krise. By Jan Friedrich, Bauwelt, 8.2024

Architecture Matters 2024: Crisis vs. Crisis. By David Basulto, ArchDaily, 16.4.2024

Sustainability, the City, and Women in the Profession. Nadin Heinich interviews Martha Thorne, ArchDaily Youtube, 17.8.2023

Architecture Matters: Reduce, Reuse, Recycle, Circular Construction, and BuildTech Startups in Munich. By David Basulto, ArchDaily, 17.8.2023

Architecture Matters 2023. Second City – Über das Neue im Alten, db deutsche bauzeitung, 19.7.2023

Architektur in ihrer Verantwortung. By Alexandra Ullmann, architektur aktuell, 6.6.2023

Neue Spielregeln! By Gabriela Beck, Bauwelt 12.2023, 9.6.2023

Über das Neue im Alten. Interview Nadin Heinich with Jan Friedrich, Bauwelt 8.2023, 14.4.2023

Hot oder Schrott. By Evelyn Vogel, Süddeutsche Zeitung, 13.4.2023

Architecture Matters 2023 – Second City, DETAIL, 14.3.2023

Architecture Matters! By Jan Friedrich, Bauwelt 5.2019, 26.7.2019

Architecture Matters „Think Big!“: zur Zukunft von Architektur und Stadt – eine internationale Konferenz in München. By Grudrun Hausegger, architektur.aktuell No. 471, Juni 2019

Coole Mischung. By Friedrike Meyer, Baunetzwoche #536, 23.5.2019

Dicht, groß, aufrüttelnd. By Elias Baumgarten, swiss-architects, 18.4.2019

The composer. By Dr. Fabian Peters, Stylepark, 11 July 2018

Die goldene Miete. By Alex Rühle, Süddeutsche Zeitung, 12.3.2018

Die Stadt der Schweine. By Ulf Meyer, german-architects, 21.3.2018

Schieflage. By Hannah Knoop, archithese, 25 March 2018

Spekulation kontra Lebensutopie. Riccarda Cappeller, BauNetz, 19 March 2018

Von Entwicklern, Politikern und Oligarchen. By Elias Baumgarten, archithese, 13 March 2018

All-star roundup. By Dr. Fabian Peters, Stylepark, 13 March 2017

Den Diskurs befeuert. By Elias Baumgarten, archithese, 13 March 2017

Ein Dorfplatz im Millionendorf. By Evelyn Vogel, Süddeutsche Zeitung, 12 March 2017

Der Konzertsall im Werksviertel: Ein Dorfplatz für Punks und Bürger. By Heinrich Rudolf Bruns, 11 March 2017

Press Contact

For press inquiries, please contact:

plan A
office for architectural communication and urban culture

c/o Combinat 56
Adams-Lehmann-Straße 56, 80797 München

Polina Goldberg
+49 176 476 28 364
+49 89 461 331 635

Fast Forward Magazine